9 tools hepls you find long tail part A

Filed under: seo, social media

The concept of long tail is now known by the vast majority of webmarketers. To exploit the long tail at 100%, you must:

* Create pages and content optimized for different keyphrases
* Or bid on keywords AdWords highly skilled, low-cost and high conversion potential.

But how to find profitable key phrases for his site? One can imagine several, by asking ourselves the right questions. In his article “choose the right keywords (if your sell battery ,you must choose the exact keywords like XPS M1210 Battery) ,  Boris also book a series of interesting questions to find the right key phrases for their site.

However, be aware that beyond your mere imagination, there are some tools that allow you to continuously improve and optimize your long tail. So this was 9 tools that I use specifically for working the long tail of a site. These are known SEO tools or know that you will maximize your profits long tail!

1 – Google Analytics

As always, the operation of the long tail must be controlled and measured with performance indicators. And Google Analytics data are invaluable to analyze, optimize, and capitalize on your long tail. To you’re using Google Analytics!

You can start by evaluating the ratio of interest in the ratio of keywords:

number of visits / number of keywords.

The higher the ratio is close to 1, and the more you benefit from the long tail .

The first indicator is to take a step back, because if you have any interesting position in the SERP, that Google traffic is limited to 4 visits / days, it is very likely that we find your site via 2 moderate to Google, typing in your brand, or with an expression highly-qualified consists of many words …

An indicator is a bit similar:

the number of different landing page that have been viewed by visitors from the SERP. / Number of pages Site

This indicator tells you about your use of the long tail.

The advantage here is rather to argue encompassing “query + landing page”.

* You’ll be able to identify traffic sources poorly exploited (the site positions, but the bounce rate is very high for example),
* Or otherwise identify the themes of key phrases that convert best.

You can also segment in GA visits from the long tail. By creating a new segment advanced Google Analytics, you’ll be able to explore and exploit in any great detail your long tail. For the implementation, read the excellent tutorial Web Rank Info: Segments developed Google Analytics to the Long Tail.

2 – Google Magic Wheel

The Magic Wheel is a feature Google. The feature is located in the navigation pane on the left of the search results in the menu to deploy “more tools”. It allows you to make a mind map of your search. You can see a request for “generic” what are the key phrases neighbors.

This tool helps you find ideas for key terms such as when you build landing pages dedicated to capture the long tail traffic.

3 – “Related research” Google

As the magic wheel, this tool allows you to identify key phrases related to a generic search. He is also available in the navigation pane on the left of the SERP. What about new ideas in relation to a specific theme …

New SEO themes appear in the blink of an eye, and expanded areas of your key phrases. You can then refine your SEO strategy and your content accordingly.

4 – Generators keywords Google

To generate ideas for key terms, it does present the most famous Google keyword generator. In addition to deliver a plethora of key phrases for a specific topic, you evaluate the competition and also the volume of requests.

The keyword generator based on the research is equally interesting. It lets you:

* Classify the key phrases by category
* Apply filters in terms of audience, competition and “market”

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