How to use Google various search to improve Business

Filed under: Business

Google will integrate the information of different nature and give greater importance to the “locality” of content in search results
> The concept of “position” gradually fades
Today, and most research, it is not uncommon to see the results Reserved inserts images, videos, or news.

Examples of most banal can attest to this reality:

Personalized Search-which we just discussed-offer as the criteria for “selection of information”

images,
blogs,
the news site,
videos,
accounts twitter
books and forums
In an interview with Marissa Mayer, Vice President of Corporate Research Google France, it confirms:

“The real-time search is also expected a boom.

Google integrates and programming interface of Jaiku, Twitter and FriendFeed to refresh automatically updates published and consequential to a given keyword.

The Mountain View giant has also signed similar agreements with MySpace and Facebook should offer its own programming interface to allow other services piggyback on dynamic results. ”

In other words, the web entrepreneur you are, you’ll have to elbow with a new type of information to know your products and your business with Google’s natural results. As the many people like buy Dell laptop battery by searching in google.

He must forget the simple metric normally privileged the “positioning of the site” on a specific phrase. This does not mean much left finally with this new “structure” of Google results.

> With this information in real time, advertisers will have to maintain their e-reputation
If it is possible today to search the son of news and social networks, this means that some of Google’s results will likely “events”.

Result? This will further the buzz, especially for queries involving brand names.

Companies will have to monitor their e-reputation is clear. And it starts by simply offering RSS feeds to generate SA own news, and curry favor with search engines!

> Highlight of local content by Google
We had all seen in recent months that Google placed first result in Google Maps if you type in a business activity + city (here the official announcement of Google).

The recovery of your IP even allows Google to make suggestions quite different function where you are on the globe. For example you search dell inspiron 6400 battery results are different in Google.co.uk and google.com

This highlighting of local content will force businesses to consider this factor “space” in their strategic acquisition of SEO traffic.

> Relevance “strategies 2.0 on diverse media content to justify more
If Google adds video, photos, news, forum posts, Twitter or Facebook … then it becomes much more relevant to regularly publish content connected to current events, also you can make these events like: my  Dell inspiron 1525 battery explode in yesterday evening.

Until now, social media were not “profitable” for all enterprises, and when I see the time I spend maintaining this blog, I do not see this activity to provide a business leader,

which has only three loyal employees,
s’enquille that appointment by three days
and uses its website as an aid to selling face to face …
But in this “new” context SEO, you have an interest in:

publish press releases,
be on social networks,
have a “fan page” Facebook
blogging regularly
relay and relay to its content
Etc …
This is what will give high visibility to a website … More and more effort at the wrist so to position!

And then update, update, to live …. The animation of the site will be increasingly crucial in the success of SEO projects.

The willingness of Google to try to provide content “Geomarket” is not without impact on the way to reference your site either.

It begins register your business in Google Local Business Center. You can add your business info in Google Local Business center. My friends Jack add his Discount laptop battery in UK Business center Google.
It also include in your content and your SEO optimizations the “catchment areas” on which you want to appear in good position.
To go further, and discover different techniques to recruit new visitors, I offer two items that you find in the Best conseilsmarketing 2009;

How to attract targeted prospects on the web? Think YouTube, Facebook and Twitter written

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