Some uses of a Facebook page in B2B Marketing

Filed under: B2B, social media

> Drain traffic on the corporate website
You can see Facebook as a new source of traffic on the website of the company, or blog.

With an application such as Blog RSS Feed Reader, for example, you can appear on your Facebook page list of posts on your blog business.

Use only to acquire Facebook traffic is not meaningless … especially since you refer a qualified traffic, more predisposed to convert. But if your page is “lifeless”, count visitors certainly impinge on the fingers of one hand.

> To communicate the news
A Facebook page can also focus totally on the mark B2B.Vous publish real-time company news and alert all your fans when you:
launching a new product
organize a conference or webinar
publish a press release
come back a nice commercial reference
change your office, your teams
speech of your President
publish the photographs / videos of your last show
not to mention all your offline activities including conferences, exhibitions, road show, etc. …
or any other occasion to communicate!

> Establishing itself as “infomediary” a community niche
Facebook can help a manufacturing company to recognize its expertise in its sector. That is what is called in English on Thought Leadership.

Some examples of what you can do with your Facebook page as part of this strategy:

Summarize the major news in your industry / business
Share links to content written by others, but linked to your area
Post & share your articles
Initiate discussions / exchanges on topics related to your business
Promote events related to your industry or your own webinars
About relaying “gurus” or concrete evidence of users, customers … etc..
The goal is to take the place of an “infomediary” on your industry and support your marketing position as an expert or leader in innovative …

For this maneuver marketing work, you must provide Internet content relevant professionals, they will want to share and build loyalty that your “Fan Page”! It must become “the page reference” when you are searching specifically for tips or information related to your industry.

> Evangelize and educate its target
Facebook gives you the opportunity to be directly connected with your audience, and educate, raise the competence in order to appreciate the “most” of your solutions.

The social network you can use any size, and relay all the necessary elements to get your messages: videos, seminars, interesting content and useful for your customers and linked to your business, blog entries …

The model is somewhat similar to that of “infomediary” as described in the preceding paragraph. The only difference is that the objective of the B2B company is here to act on the very early stages of the procurement process of buyers.

In this context, Facebook is becoming a tool of Lead Nurturing.

An Introduction To Lead Nurturing – Nurturing What is Lead?

View more presentations from BuzzFactory.net.

> Highlighting the difference
You have the sizes in your teams? you can imagine publish on your Facebook page “Employee of the Month”

If you want to highlight some “gurus” internal
or to communicate about the achievements of some members of your team
Your company has embarked on sustainable development and integrate the environmental dimension in its activities? You can quite put it forward relaying charities & causes in which you are engaged.

You can also show what happens behind the scenes: shooting in your studio production to make visibile customers & prospects what they often do not have the habit of seeing, or if they are unfamiliar with this or that part your job …

Want to show that you are well integrated in your area? Become adept same pages on other companies with whom you work, or you know in your business pro, or else the “heavyweights” in your area …

> Collect and generate marketing material
Facebook can help you expand your customer knowledge, even in B2B. Moreover, if your sales do not use it to better know and better characterize individuals who are part of decision-making committees at your prospects, they are getting it done as soon as possible!

Apart from the fact that Facebook can learn a lot about your business partners, your “Fan Page” can also be transformed into a tool for crowdsourcing:

integrate modules surveys, and compile the responses from your followers around a particular issue.
ask to go back success stories, or deliver their first impressions of your new product offer customer support like Dell identify innovative uses of your solutions.
And finally, your Facebook page is also a place of exchange between your loyal customers, and prospects. Your fans can send their business references, and interact with your potential customers.

Suddenly, your prospects have access to much more than just a list of references, put on your website: he can exchange them, question, interact with them … and your customers will always be the best ambassadors of your brand …

> Sale
And if you deem relevant to your business, you may even turn Facebook into a canal of sale with the E-commerce specialist as Payvment.

You have to figure the offer that will appeal to your fans. For consulting firms, they can learn from Forrester Research, which offers a mix of paid and free content on his Facebook page.
Forrester mixes free content and paid content

> Being a relay your customer service
You can also make a facebook center support to your customers.
tutorials
Photos / explanatory diagrams,
FAQ …
As for the debate, they are clearly related to the potential problems that users face with your product and solutions that bring the brand to solve them.

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