Connect customer with Facebook B2B page

Filed under: B2B, social media

> Using Facebook page as a tool “push”

Leading a group on Facebook can allow B2B marketers to reach a qualified audience of potential customers interested in the categories of products / services represented by the mark. When you update your status, if it automatically feeds your fans. Less time consuming than preparing a mail to everyone is not it?

B2B agency positions itself as an expert
In all cases, this allows you to maintain your presence in the minds of your target. The bilateral relationship between the fan and the Brand is “involved”, interactive and atypical (compared to the usual corporate context). One sees the networking profile of tomorrow. Instead of starting at a professional conference, we will be back in discussion on the Fan Page’s Facebook industry leader!

Your “Facebook friends” will therefore mostly players near your business:
Existing Customers
Prospective Clients
Prescribers
Suppliers
Employees
Investors may

> A Facebook page used as a tool “pull”

In B2B, the phenomenon of derived demand is important.

“The Application of Business located downstream of a die determines the level of activity of those upstream”
P. Malaval in Marketing Business to Business: industrial marketing in business marketing
Also if your product is “visible” and used directly by the client destroys value (B2B2C), you have more relevance to Get Started on Facebook by writing directly to final consumers.

Intel organizes a competition B2C
You have to check if it can be interesting for end users share around your brand or your products.

Do they share common problems?
Can they help each other?
Are they receptive to competitions?
Every day, businessmen redirect new knowledge to their business contacts, this is called the “network” … why would you not even linking to Facebook and your end users products?

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