Filed under: blog, seo
5 – Google Suggest
The Google Suggest algorithm allows the engine to offer various applications even before the user is completely finished typing in the search bar.
Using this tool, you can identify key phrases that are interesting and frequently requested by users.
6 – Niche Keyword Finder
As its name suggests, this tool is specialized in the generation of expressions niche. Great for giving you lots of ideas and strengthen your long tail.
The key phrases are categorized as for the generator based on research.
7 – Report AdWords’ Search Query Performance ”
If you’re an AdWords advertiser, you are familiar with the report “Performance of search queries. -If not, you could find out right away!
It will give you all the specific requests that have generated the display of your ad and attracted the click of the internet … You’ll be able to:
* Exclude certain long tail key phrases that are “frivolous” or who do not convert
* Finding new niches to develop in your AdWords campaigns
* Create new pages to better capitalize on landing your long tail, and optimize the ROI of your campaign.
8 – generators of spelling
Whether for the organic or paying customers to my web agency, we think systematically misspellings.
* These are keywords that are not competitive
* These are keywords that are not expensive if you bid above
* These are keywords that are typed sometimes enormously
To discover all the faults associated with a word or phrase, you can use the following tools:
* The extension Firefox / Chrome KGen whose primary function is to assess the density of keywords in your web pages. The extension also allows to know the synonyms and other typos for a given word.
* The Keyword Typo Generator that delivers in a few seconds every spelling for a given expression.
9 – The script black hat
Finally, when the need arises, go to Black Hat may be relevant … SEOBlackOut offers a script that focuses the power of multiple algorithms to generate you loooong lists of long tail phrases. Rather than spend time looking for them, you have hundreds in a few clicks.
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Filed under: seo, social media
The concept of long tail is now known by the vast majority of webmarketers. To exploit the long tail at 100%, you must:
* Create pages and content optimized for different keyphrases
* Or bid on keywords AdWords highly skilled, low-cost and high conversion potential.
But how to find profitable key phrases for his site? One can imagine several, by asking ourselves the right questions. In his article “choose the right keywords (if your sell battery ,you must choose the exact keywords like XPS M1210 Battery) , Boris also book a series of interesting questions to find the right key phrases for their site.
However, be aware that beyond your mere imagination, there are some tools that allow you to continuously improve and optimize your long tail. So this was 9 tools that I use specifically for working the long tail of a site. These are known SEO tools or know that you will maximize your profits long tail!
1 – Google Analytics
As always, the operation of the long tail must be controlled and measured with performance indicators. And Google Analytics data are invaluable to analyze, optimize, and capitalize on your long tail. To you’re using Google Analytics!
You can start by evaluating the ratio of interest in the ratio of keywords:
number of visits / number of keywords.
The higher the ratio is close to 1, and the more you benefit from the long tail .
The first indicator is to take a step back, because if you have any interesting position in the SERP, that Google traffic is limited to 4 visits / days, it is very likely that we find your site via 2 moderate to Google, typing in your brand, or with an expression highly-qualified consists of many words …
An indicator is a bit similar:
the number of different landing page that have been viewed by visitors from the SERP. / Number of pages Site
This indicator tells you about your use of the long tail.
The advantage here is rather to argue encompassing “query + landing page”.
* You’ll be able to identify traffic sources poorly exploited (the site positions, but the bounce rate is very high for example),
* Or otherwise identify the themes of key phrases that convert best.
You can also segment in GA visits from the long tail. By creating a new segment advanced Google Analytics, you’ll be able to explore and exploit in any great detail your long tail. For the implementation, read the excellent tutorial Web Rank Info: Segments developed Google Analytics to the Long Tail.
2 – Google Magic Wheel
The Magic Wheel is a feature Google. The feature is located in the navigation pane on the left of the search results in the menu to deploy “more tools”. It allows you to make a mind map of your search. You can see a request for “generic” what are the key phrases neighbors.
This tool helps you find ideas for key terms such as when you build landing pages dedicated to capture the long tail traffic.
3 – “Related research” Google
As the magic wheel, this tool allows you to identify key phrases related to a generic search. He is also available in the navigation pane on the left of the SERP. What about new ideas in relation to a specific theme …
New SEO themes appear in the blink of an eye, and expanded areas of your key phrases. You can then refine your SEO strategy and your content accordingly.
4 – Generators keywords Google
To generate ideas for key terms, it does present the most famous Google keyword generator. In addition to deliver a plethora of key phrases for a specific topic, you evaluate the competition and also the volume of requests.
The keyword generator based on the research is equally interesting. It lets you:
* Classify the key phrases by category
* Apply filters in terms of audience, competition and “market”
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Filed under: B2B
4 – Define the keywords typed by your target
More prospect ahead in the purchase process, queries are more precise and less frequent. While there is no mistake: The Holy Grail is not to be placed on the credit even if it helps, but your buyer so you think he types your brand directly in Google!
How to extract boost lead generation – B2B Marketing Solutions (March 25, 2009)
Being positioned on “his” keywords cover thus:
* Your names (to master the message and routes users)
* The expressions that explicitly express the need of your target web design, organize business contacts, reduce costs logistic, screw steel, etc. …
* The terms typed by using the vocabulary targets tested and those which are less
In all cases, we must focus on the quality of traffic. You do not need to attract everyone. Just “the” good person.
Take special care to keywords that can have a double meaning: B2B & B2C (Ex: orange juice). Always prefer the less ambiguous words, and leave no doubt about what the visitor will find behind it, and belongs to the vocabulary of your customers. Mapping each of the keywords identified by their search volume, and their intensities competitive with AdWords keyword generator. Also consider the suggestions of the adjacent tool.
Be aware however, that B2B, keyword generator is less “relevant”. So you’ll complete your point of view with Google Analytics, by examining the keywords that have attracted the most visitors converted.
5 – Set a goal SMART
“There is no favorable wind for one who knows where it goes.” Quote from Seneca
In cases of great sage, you will ensure to set a SMART goal for your Internet marketing. Formalize your goals in your web analytics tool. If you want to explore the web, you should set a target business on the number of new customers signed from the web.
This indicator is based on two main parameters:
* The volume of business opportunities generated by Internet
* The quality of contacts that are folded
For example, set a goal on;
* The rate of transformation prospect -> customers
* Average of contacts received on one day, one week, one month …
Analyze then “drivers” of volume and quality. You’ll then be able to continually improve your marketing on the Internet, and to take concrete action on the performance of your web activity.
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Filed under: B2B
Professionals use the web more and more in their work. As can be read in this excellent presentation of the agency B2B, 74% of senior executives of Americans view the Internet as a source of information most useful.
The web has become a key component of B2B marketing mix. In B2B, where the sales cycle is longer and more complex, the Internet is a great tool to win new business clients. But the challenge is often much more robust than what you think! Therefore, I propose a detailed checklist of six key steps to take before embarking on the great adventure of e-business.
1 – Identify the people involved in the buying process of your products / services
One peculiarity of B2B marketing is that the decision is made collaboratively. Several people, diverse needs and expectations, are involved in decision-making.
Depending on the stages of buying cycles, people, and the intensity of Internet use vary: Busageweb process B2b Web marketing B2B: 5 important Internet exploring factors
To provide content on the web glue “exactly” the needs of each person involved in the buying process, you must first map the roles and expectations;
* Signatories (those who sign the check)
* Decision-makers (those who determine the supplier)
* Internal & external influencers (such as consultants or experts in-house)
* Users (the operational use the solution daily).
For each role, identify the information that is needed and how to persuade your reader, depending on the stage of purchase in which they operate.
2 – Analyze your competitors
Any marketer who knows and respects considering his competition. It is a fact. This is especially important on the internet since it is commonly accepted that it is always best to imitate what people know rather than trying to innovate at whatever cost. With this in mind that you must watch your competitors.
* What language do they use?
* What are the elements that they bring forward?
* Which keywords are they trying to position itself?
You can see nine questions that e-commerce site must be asked to analyze the competition for some ideas. All these information will help you determine how to position yourself against them. Also remember to put a Google Alert on competitors to follow to lose none of their relevance and their changes.
3 – Identify the sites where your target navigate throughout their purchasing process
One thing is certain: the Internet is increasingly used by professionals in their research! Google remains a hub of information for B2B customers who just discovered the world of your products / services. Whatever the sites visited by your prospects, be visible naturally on search engines is still very profitable.
But it’s not just Google in life … Often, professionals in addition to specialized information sources, depending on the investments they want to do … Do not forget to consider your post on blogs industry, and are likely to be viewed by your potential customers.
It is your responsibility to identify the sites where your target will learn, search, find, and eventually buy what your company offers.
For example;
* Buy AdWords highly qualified
* Notify you where your prospects discover their needs
* Contribute to the sites of influence, when your customers are going to find information
* Do not forget the marketplaces vertical and horizontal
The Content Via Internet
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Filed under: Business
To make known its business through organic search is likely to become increasingly complicated
Now, the more you click on a specific result, what result “rise” into Google on your machine.
Example, for referencing:
- If you visit regularly WRI or Dell laptop battery,
- They are always in pole position on your screen whenever you make a query on Google SEO in the News!
In short, pushed to the extreme, it is understood here as the system grows to always see the same sites in a category specific search.
Understand here that if your brand is not in the “top of mind” of shoppers for your product / service, it will be even more expensive to win new customers with search engines.
The advantage is that this customization gives great emphasis on quality sites, as a surfer you visit sites you deem appropriate, with a meaningful content and interesting … Well, if these sites provide everything to make quality Hang the preference of the user, they deserve to be positioned at the top!
The problem for the professional SEO & web is that it leaves no room for other sites that are can be excellent on the themes they address, or category of products they sell like Dell inspiron 1420 battery…
Other impact for the advertiser this time, personalization will ask for a better knowledge of its customers. More than ever, Google will reward sites that “stick” to their hearing. This knowledge is expensive, even if only through the efforts it takes leverage eve!
The choice of key terms and optimizing the long tail will be even more decisive.
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Filed under: Business
Google will integrate the information of different nature and give greater importance to the “locality” of content in search results
> The concept of “position” gradually fades
Today, and most research, it is not uncommon to see the results Reserved inserts images, videos, or news.
Examples of most banal can attest to this reality:
Personalized Search-which we just discussed-offer as the criteria for “selection of information”
images,
blogs,
the news site,
videos,
accounts twitter
books and forums
In an interview with Marissa Mayer, Vice President of Corporate Research Google France, it confirms:
“The real-time search is also expected a boom.
Google integrates and programming interface of Jaiku, Twitter and FriendFeed to refresh automatically updates published and consequential to a given keyword.
The Mountain View giant has also signed similar agreements with MySpace and Facebook should offer its own programming interface to allow other services piggyback on dynamic results. ”
In other words, the web entrepreneur you are, you’ll have to elbow with a new type of information to know your products and your business with Google’s natural results. As the many people like buy Dell laptop battery by searching in google.
He must forget the simple metric normally privileged the “positioning of the site” on a specific phrase. This does not mean much left finally with this new “structure” of Google results.
> With this information in real time, advertisers will have to maintain their e-reputation
If it is possible today to search the son of news and social networks, this means that some of Google’s results will likely “events”.
Result? This will further the buzz, especially for queries involving brand names.
Companies will have to monitor their e-reputation is clear. And it starts by simply offering RSS feeds to generate SA own news, and curry favor with search engines!
> Highlight of local content by Google
We had all seen in recent months that Google placed first result in Google Maps if you type in a business activity + city (here the official announcement of Google).
The recovery of your IP even allows Google to make suggestions quite different function where you are on the globe. For example you search dell inspiron 6400 battery results are different in Google.co.uk and google.com
This highlighting of local content will force businesses to consider this factor “space” in their strategic acquisition of SEO traffic.
> Relevance “strategies 2.0 on diverse media content to justify more
If Google adds video, photos, news, forum posts, Twitter or Facebook … then it becomes much more relevant to regularly publish content connected to current events, also you can make these events like: my Dell inspiron 1525 battery explode in yesterday evening.
Until now, social media were not “profitable” for all enterprises, and when I see the time I spend maintaining this blog, I do not see this activity to provide a business leader,
which has only three loyal employees,
s’enquille that appointment by three days
and uses its website as an aid to selling face to face …
But in this “new” context SEO, you have an interest in:
publish press releases,
be on social networks,
have a “fan page” Facebook
blogging regularly
relay and relay to its content
Etc …
This is what will give high visibility to a website … More and more effort at the wrist so to position!
And then update, update, to live …. The animation of the site will be increasingly crucial in the success of SEO projects.
The willingness of Google to try to provide content “Geomarket” is not without impact on the way to reference your site either.
It begins register your business in Google Local Business Center. You can add your business info in Google Local Business center. My friends Jack add his Discount laptop battery in UK Business center Google.
It also include in your content and your SEO optimizations the “catchment areas” on which you want to appear in good position.
To go further, and discover different techniques to recruit new visitors, I offer two items that you find in the Best conseilsmarketing 2009;
How to attract targeted prospects on the web? Think YouTube, Facebook and Twitter written
Filed under: Uncategorized
> To make known its business through organic search is likely to become increasingly complicated
Now, the more you click on a specific result, what result “laptop battery” into Google on your machine.
Example, for referencing:
- If you visit regularly WRI or Abundance,
- They are always in pole position on your screen whenever you make a query on Google SEO in the News!
Short, pushed to the extreme, we understand here that the system grows to always consult the same sites in a category specific search. I like Search Dell inspiron 6400 battery in Google.
Understand here that if your brand is not in the “top of mind” of shoppers for your product / service, it will be even more expensive to win new customers with search engines.
The advantage is that this customization gives great emphasis on quality sites, as a surfer you visit sites you deem appropriate, with a meaningful content and interesting … Well, if these sites provide everything to make quality Hang the preference of the user, So supply the high quality Dell inspiron 1721 battery search result in Google Yahoo Bing and so on. they deserve to be positioned at the top!
The problem for the professional SEO & web is that it leaves no room for other sites that are can be excellent on the themes they address, or category of products they sell As we know many Company sell their Dell inspiron 1521 battery online …
Other impact for the advertiser this time, personalization will ask for a better knowledge of its customers. More than ever, Google will reward sites that “stick” to their hearing. This knowledge is expensive, even if only through the efforts it takes leverage eve!
The choice of key terms and optimizing the long tail will be even more decisive.
Filed under: Business
> Make your page takes a lot to live for some time
Whatever the social network used, it is preferable to make updates daily. Of course, if you unite your team know you can count on your employees to become “fans”, and encourage them to post content on your Facebook page … but that takes time. Even with the tools that interconnect your various social media, it is remains that the animation work to update and therefore is, and should not be underestimated.
Starting on networks such as Facebook application to organize otherwise: you need to hire a community manager? In all cases, you will be forced to reorganize the working time of your employees. Like it or not, if we really want to have a ROI with social media, we must invest and review its organization. It must also unlearn the traditional communication push unilateral: Insert press my brand, my presence on the show, my message to corporate, etc. …
But I do not think that companies are fully operative in B2B mature for a major upheaval as their external communication, and to tolerate the human capital necessary for a good strategy “Web 2.0″ …
> ROI blur even exist in B2B and an inability to generate new business
The ROI of social media is difficult to measure. These tools are destined mainly to reach an audience well in advance of their buying process, and we should not expect to see a surge countless prospects! So we must accept that the ROI is not necessarily a direct appointment, and that investing in social media should be considered in the long term.
So I think that Facebook is not a “lead generator” I’m even pretty sure … must consider Facebook as a way to make an image, to assert a position, and humanize a company (that better a blog, or a sheet viadeo) it seem to the corporate values, ethics and thus make the difference.
But it is to accept that it is not yet commonplace for professionals to contact their next supplier via Facebook …
> Facebook is useless if you are highly specialized
That is my personal opinion … So you can be a very specialized topic “B2C, but B2B, it is clear that the hearing is not the RDV.
If you place a highly specialized niche, such as rubber O-ring for nuclear power plants it is true that the chance for you to create a community worthy of that name on Facebook is almost zero. Ditto if you’re “subcontractor” and that your vocation is to work with one, two or three major customers. Facebook will be useless.
> Facebook and the “critical mass” of adherents
A fan page with no fan of no use.
In my opinion, Facebook started to become interesting for the B2B marketer since:
the market niche is large enough,
that the customer is fragmented geographically (physical contact less often)
that the size of the “community” to lead a meaningful
But a distinguishing feature of the majority of B2B companies, it is just a limited potential customers. Moreover, we note that compared to some Facebook groups “B2C, B2B brands have relatively few followers: when we see that Sodexo has only 2000 fans, it is reasonable to wonder if his small company will succeed in reaching the threshold of 50 followers!
Not to mention that only 20% of fans will be behind 80% of contributions:
if you have 50 clients,
only 25 have become followers,
This means that you create a fan page for 5 clients that will be active (at least initially)!
It weighs not very heavy …
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Filed under: B2B, social media
> Drain traffic on the corporate website
You can see Facebook as a new source of traffic on the website of the company, or blog.
With an application such as Blog RSS Feed Reader, for example, you can appear on your Facebook page list of posts on your blog business.
Use only to acquire Facebook traffic is not meaningless … especially since you refer a qualified traffic, more predisposed to convert. But if your page is “lifeless”, count visitors certainly impinge on the fingers of one hand.
> To communicate the news
A Facebook page can also focus totally on the mark B2B.Vous publish real-time company news and alert all your fans when you:
launching a new product
organize a conference or webinar
publish a press release
come back a nice commercial reference
change your office, your teams
speech of your President
publish the photographs / videos of your last show
not to mention all your offline activities including conferences, exhibitions, road show, etc. …
or any other occasion to communicate!
> Establishing itself as “infomediary” a community niche
Facebook can help a manufacturing company to recognize its expertise in its sector. That is what is called in English on Thought Leadership.
Some examples of what you can do with your Facebook page as part of this strategy:
Summarize the major news in your industry / business
Share links to content written by others, but linked to your area
Post & share your articles
Initiate discussions / exchanges on topics related to your business
Promote events related to your industry or your own webinars
About relaying “gurus” or concrete evidence of users, customers … etc..
The goal is to take the place of an “infomediary” on your industry and support your marketing position as an expert or leader in innovative …
For this maneuver marketing work, you must provide Internet content relevant professionals, they will want to share and build loyalty that your “Fan Page”! It must become “the page reference” when you are searching specifically for tips or information related to your industry.
> Evangelize and educate its target
Facebook gives you the opportunity to be directly connected with your audience, and educate, raise the competence in order to appreciate the “most” of your solutions.
The social network you can use any size, and relay all the necessary elements to get your messages: videos, seminars, interesting content and useful for your customers and linked to your business, blog entries …
The model is somewhat similar to that of “infomediary” as described in the preceding paragraph. The only difference is that the objective of the B2B company is here to act on the very early stages of the procurement process of buyers.
In this context, Facebook is becoming a tool of Lead Nurturing.
An Introduction To Lead Nurturing – Nurturing What is Lead?
View more presentations from BuzzFactory.net.
> Highlighting the difference
You have the sizes in your teams? you can imagine publish on your Facebook page “Employee of the Month”
If you want to highlight some “gurus” internal
or to communicate about the achievements of some members of your team
Your company has embarked on sustainable development and integrate the environmental dimension in its activities? You can quite put it forward relaying charities & causes in which you are engaged.
You can also show what happens behind the scenes: shooting in your studio production to make visibile customers & prospects what they often do not have the habit of seeing, or if they are unfamiliar with this or that part your job …
Want to show that you are well integrated in your area? Become adept same pages on other companies with whom you work, or you know in your business pro, or else the “heavyweights” in your area …
> Collect and generate marketing material
Facebook can help you expand your customer knowledge, even in B2B. Moreover, if your sales do not use it to better know and better characterize individuals who are part of decision-making committees at your prospects, they are getting it done as soon as possible!
Apart from the fact that Facebook can learn a lot about your business partners, your “Fan Page” can also be transformed into a tool for crowdsourcing:
integrate modules surveys, and compile the responses from your followers around a particular issue.
ask to go back success stories, or deliver their first impressions of your new product offer customer support like Dell identify innovative uses of your solutions.
And finally, your Facebook page is also a place of exchange between your loyal customers, and prospects. Your fans can send their business references, and interact with your potential customers.
Suddenly, your prospects have access to much more than just a list of references, put on your website: he can exchange them, question, interact with them … and your customers will always be the best ambassadors of your brand …
> Sale
And if you deem relevant to your business, you may even turn Facebook into a canal of sale with the E-commerce specialist as Payvment.
You have to figure the offer that will appeal to your fans. For consulting firms, they can learn from Forrester Research, which offers a mix of paid and free content on his Facebook page.
Forrester mixes free content and paid content
> Being a relay your customer service
You can also make a facebook center support to your customers.
tutorials
Photos / explanatory diagrams,
FAQ …
As for the debate, they are clearly related to the potential problems that users face with your product and solutions that bring the brand to solve them.
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Filed under: B2B, social media
> Using Facebook page as a tool “push”
Leading a group on Facebook can allow B2B marketers to reach a qualified audience of potential customers interested in the categories of products / services represented by the mark. When you update your status, if it automatically feeds your fans. Less time consuming than preparing a mail to everyone is not it?
B2B agency positions itself as an expert
In all cases, this allows you to maintain your presence in the minds of your target. The bilateral relationship between the fan and the Brand is “involved”, interactive and atypical (compared to the usual corporate context). One sees the networking profile of tomorrow. Instead of starting at a professional conference, we will be back in discussion on the Fan Page’s Facebook industry leader!
Your “Facebook friends” will therefore mostly players near your business:
Existing Customers
Prospective Clients
Prescribers
Suppliers
Employees
Investors may
> A Facebook page used as a tool “pull”
In B2B, the phenomenon of derived demand is important.
“The Application of Business located downstream of a die determines the level of activity of those upstream”
P. Malaval in Marketing Business to Business: industrial marketing in business marketing
Also if your product is “visible” and used directly by the client destroys value (B2B2C), you have more relevance to Get Started on Facebook by writing directly to final consumers.
Intel organizes a competition B2C
You have to check if it can be interesting for end users share around your brand or your products.
Do they share common problems?
Can they help each other?
Are they receptive to competitions?
Every day, businessmen redirect new knowledge to their business contacts, this is called the “network” … why would you not even linking to Facebook and your end users products?
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Posted on September 3rd, 2010 by admin
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